Tools

Start from what you can see, not from the tool you already know.

What to run and when is one table of tools: third-party skills, the browser MCP, the CLI, and this repository’s four plugin commands, each row carrying its source and its licence.

What a paid rank tracker measures reads one panel on live data: what the panel said, what my own Search Console said, and why the two instruments disagreed.

The site is not in the index

Search for site:yourdomain.com and count what comes back.

• Nothing at all — run seo-audit. Then walk the checks in order: Google does not see your site.
• Only the home page — you never handed the rest over. Hand it over: submit the site and verify it was taken.
• The pages that come back are old ones — your sitemap is stale. Same page: submit and verify.

In the index, and no clicks

Open the Performance report in Search Console and read impressions first, before anything else.

• Impressions with no clicks — the title and the snippet are the problem. The body of the page is not. Start with the numbers worth reading weekly, then what a page is made of.
• No impressions at all — you rank for phrases nobody types. What to write when nobody searches your name.
• Page two for everything, and nothing technical is broken — then nobody outside links to you. Where the first external links come from.
• The panel says you rank and nothing arrives — check that row by hand first. What a paid tracker measures.
• An assistant recommends competitors — run geo-crawlers first: AI crawlers and llms.txt. If the crawlers get in and you are still not cited, run geo-citability. Read why AI answers cite someone else.
• The product lives inside Telegram or a store — the platform runs its own index. Search inside the platform.

Clicks, and no signups

Three different things break here, and from the outside they look identical.

• You cannot say which page they land on — start with the short list. The numbers worth reading weekly.
• The page promises something the product does not do — fix the shape of the page. What a page is made of.
• They sign up and then never do anything — you need one action that counts as activation. Most likely nobody has named it yet. See the numbers worth reading weekly.

Signups, and no idea where from

• Links went out untagged — fix this branch today, because it expires. A visit that arrived with no tag stays unclassified forever. Nothing you do later brings it back: where the user actually came from.
• Everything reads as direct or as your own channel — the last touch overwrote the real source. Same page: attribution.

Signups, and no repeat use

• Nobody comes back on a later day — group people by the week they first arrived. Read each week on its own before you conclude anything. Start from the numbers worth reading weekly.
• The people who do come back cost you money — read the next symptom below.

It works, and costs more than it earns

• You cannot say what one action costs — write the cost into the event row. What one user costs.
• You know the cost and there are no payers — then the problem is demand. Cutting costs another round will not move it. Look at distribution and at activation.

None of the above

The symptom is unclear, or several of these are true at once — take the route in order instead: start here.